Service
Marketing
Client
Daesang
Sector
Food
CLIENT’S CHALLENGE
Kimchi Jongga aims to drive awareness and appeal among young adults and families by emphasizing the quality and authenticity of Jongga’s kimchi.
OUR SOLUTION
The campaign’s name played on the dual meaning of “Ngon Có Tiếng” - both “delicious with sound” (crunchy texture) and “famous” (widely recognized brand). By emphasizing the unmistakable crunch of Jongga Kimchi, the campaign created a unique sensory branding approach that resonated with Vietnamese audiences.
YEAR
2024
SCOPE OF WORK
● Creative
● Digital Strategy
● Event
PHASE 1
To raise awareness, a TVC was produced to emphasize Jongga’s position as the No.1 kimchi brand in South Korea. Additionally, an Always-On Communication (AOC) plan was implemented to reinforce the key message and ensure continuous engagement with the audience.
PHASE 1
To raise awareness, a TVC was produced to emphasize Jongga’s position as the No.1 kimchi brand in South Korea. Additionally, an Always-On Communication (AOC) plan was implemented to reinforce the key message and ensure continuous engagement with the audience.
YEAR
2024
● Creative
● Digital Strategy
● Event
SCOPE OF WORK
Service
Marketing
Client
Daesang
Sector
Food
CLIENT’S CHALLENGE
Kimchi Jongga aims to drive awareness and appeal among young adults and families by emphasizing the quality and authenticity of Jongga’s kimchi.
OUR SOLUTION
The campaign’s name played on the dual meaning of “Ngon Có Tiếng” - both “delicious with sound” (crunchy texture) and “famous” (widely recognized brand). By emphasizing the unmistakable crunch of Jongga Kimchi, the campaign created a unique sensory branding approach that resonated with Vietnamese audiences.
YEAR
2024
● Character Design
● Content Strategy
SCOPE OF WORK
Service
Character Creation
Client
Hanwha Group
Sector
Financial Service
CLIENT’S CHALLENGE
Vani aims to develop a unique character ensemble to distinguish its marketing campaigns from other rewards and membership wallet competitors in the market.
OUR SOLUTION
We've crafted a vibrant ensemble of five characters: Kopi, Mee, Gee, Uyu, and Bip Bip Bip, drawing inspiration from Vani's tagline, "Add flavors to your life." Each character embodies a distinct flavor - sweet, salty, spicy, bitter, and sour, symbolizing the diverse palette of experiences that Vani offers to enrich customers' lives.
PHASE 2
An activation booth was organized with interactive activities to introduce the brand and engage customers. To drive conversions, strategic SNS tactics were implemented, including KOL/KOC partners.
Activation booth
Event Recap
MENU Series
KOC Booking
PHASE 2
An activation booth was organized with interactive activities to introduce the brand and engage customers. To drive conversions, strategic SNS tactics were implemented, including KOL/KOC partners.