Service
Sticker Launching
Client
Tagger
Sector
Entertainment
CLIENT’S CHALLENGE
To engage fans and amplify visibility, the production companies decided to launch sticker packs. However, lacking expertise in the sticker submission process on Zalo, they partnered with Minto to ensure a successful launch.
OUR SOLUTION
Minto acted as the intermediary, managing the sticker submission process between Zalo and the production companies. In-depth market research was conducted to provide insights into Vietnamese consumer behavior, helping the companies make an informed decision to launch the stickers on Zalo.
2021-2024
YEAR
SCOPE OF WORK
● Sticker Launching
IMPACT
By leveraging Zalo as the platform of choice, the campaign successfully enhanced brand visibility and deepened audience connection with Doraemon and Detective Conan.
