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Service

​Character Licensing

Client

​Dentsu Creative​

Sector

​Marketing & Advertising​​

CLIENT’S CHALLENGE

In January, Aomori Apples officially launched in Vietnam. As part of this campaign, the brand wanted to introduce a limited-edition apple box that showcased its Japanese origins while resonating with Vietnamese consumers and capturing the festive spirit of Tết.

OUR SOLUTION

Minto designed the packaging featuring Usagyuuun, the hyperactive rabbit with over 700 million downloads, as the perfect answer to Aomori’s brief. Minto supported the campaign through character licensing, packaging and poster design, as well as production of boxes and in-store display materials.

YEAR

2024

SCOPE OF WORK

● Character Licensing
● Packaging Design
● Marketing

IMPACT

Sold out at Klever Fruits and Family Mart just one month after its launch.

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