Service
Character Licensing
Client
Dentsu Creative
Sector
Marketing & Advertising
CLIENT’S CHALLENGE
In January, Aomori Apples officially launched in Vietnam. As part of this campaign, the brand wanted to introduce a limited-edition apple box that showcased its Japanese origins while resonating with Vietnamese consumers and capturing the festive spirit of Tết.
OUR SOLUTION
Minto designed the packaging featuring Usagyuuun, the hyperactive rabbit with over 700 million downloads, as the perfect answer to Aomori’s brief. Minto supported the campaign through character licensing, packaging and poster design, as well as production of boxes and in-store display materials.
YEAR
2024
SCOPE OF WORK
● Character Licensing
● Packaging Design
● Marketing
IMPACT
Sold out at Klever Fruits and Family Mart just one month after its launch.
