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Service
Character Creation
Client
Hanwha Group
Sector
Financial Service
CLIENT’S CHALLENGE
Vani aims to develop a unique character ensemble to distinguish its marketing campaigns from other rewards and membership wallet competitors in the market.
OUR SOLUTION
We've crafted a vibrant ensemble of five characters: Kopi, Mee, Gee, Uyu, and Bip Bip Bip, drawing inspiration from Vani's tagline, "Add flavors to your life." Each character embodies a distinct flavor - sweet, salty, spicy, bitter, and sour, symbolizing the diverse palette of experiences that Vani offers to enrich customers' lives.
YEAR
2024






