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Service

Character Elevation

Client

AEON Mall Binh Duong Canary

Sector

Shopping Mall

CLIENT’S CHALLENGE

AEON MALL Binh Duong Canary has a brand character named Cabi-chan, meant to embody their brand values. Nevertheless, the existing design of this character poses certain limitations when it comes to incorporating it into marketing materials.

OUR SOLUTION

We enhanced the design of Cabi-chan, expanding its range of poses, and developed a six-month social media campaign for their fan page.

YEAR

2024

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