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Service

Content Strategy, Marketing & Packaging

Client

Dentsu Creative

Sector

Marketing & Advertising

CLIENT’S CHALLENGE

OUR SOLUTION

We have developed a character named Rico (Vietnamese name: Long Ngư), inspired by the concept of "The Koi Fish Transforming into a Dragon" (Cá Koi Hoá Rồng), symbolizing the narrative of AEON Mall's establishment in Vietnam.

YEAR

Minto Vietnam has partnered with Dentsu Creative to officially introduce the premium Aomori apple brand to the Vietnamese market during the occasion of the Lunar New Year, the Year of the Cat, in 2023, with a limited edition packaging design. The unique apple box features the lively characters Usagyuuun and Nekogyuuun, with nearly 700 million downloads, creating significant appeal to the target customers.

2024

Service

Character Creation

Client

AEON MALL Long Biên

Sector

Shopping Mall

CLIENT’S CHALLENGE

AEON MALL Long Bien needs to establish a brand persona that embodies their core values and can be utilized in their marketing endeavors. The objective is to transform this mascot into a symbol of how AEON Mall Long Bien adapts to Vietnamese preferences and culture.

OUR SOLUTION

YEAR

2024

We have developed a character named Rico (Vietnamese name: Long Ngư), inspired by the concept of "The Koi Fish Transforming into a Dragon" (Cá Koi Hoá Rồng), symbolizing the narrative of AEON Mall's establishment in Vietnam.

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Service:

Character Creation

Client:

AEON MALL Long Biên

Sector:

Shopping Mall

CLIENT’S CHALLENGE

AEON MALL Long Bien needs to establish a brand persona that embodies their core values and can be utilized in their marketing endeavors. The objective is to transform this mascot into a symbol of how AEON Mall Long Bien adapts to Vietnamese preferences and culture.

OUR SOLUTION

We have developed a character named Rico (Vietnamese name: Long Ngư), inspired by the concept of "The Koi Fish Transforming into a Dragon" (Cá Koi Hoá Rồng), symbolizing the narrative of AEON Mall's establishment in Vietnam.

YEAR

2024

Service

Character Creation

Client

AEON MALL Long Bien

Sector

Shopping Mall

YEAR

2024

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